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LAS VEGAS—In fashion, the one constant is change—an adage that applies to apparel trade shows, as well. The recent run of Las Vegas trade shows featured new players in the mix, new locations and new configurations, giving buyers plenty of shopping options—provided they could get to them all. “This is the best show I’ve been […]
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Leave a Comment (0) →Gone are those days when fashion designers and apparel retailers, along with the media, used to set the market trends for clothing. With the advent of internet, apparel retailing, especially e-commerce, is mainly driven by the consumers. In a conversation with fibre2fashion, Mr. Paul Kendrick, marketing director of JD Williams Group, one of the leading […]
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Leave a Comment (0) →Nike today launched a spirited campaign in Buenos Aires, reflecting a ritual in the Argentine Primera División of giving new players disruptive hair cuts to mark their first games. In a twist on the famed tradition, “Baptism” reveals current players’ vows of commitment to Argentina’s famed Boca Juniors football club. Players from the starting team […]
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